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In this episode, Danny dissects the intricacies of paid advertising with Grace Glass, Paid Social Media Strategist at Optidge. She shares her expertise in balancing creative and strategic elements to build high-performing campaigns, especially for beginners. Tune in to gain valuable insights on ad budget allocation, testing methodologies, campaign optimization, segmentation strategies, and common pitfalls to avoid for beginners. 

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights: 

• Grace explains the difference between paid and organic social – emphasizing that paid social is necessary due to declining organic reach.
• This episode with Grace takes a closer look at why Meta is the best platform for beginners to start paid social due to its diverse audience targeting capabilities.
• In Grace’s opinion, creative elements are one of the most crucial factors in ad performance as platforms increasingly automate audience targeting.
• She urges businesses to focus on conversions and cost-efficiency rather than vanity metrics like clicks.
• The episode shares through discussion and examples how regularly testing and optimizing ad creatives, audience segments, and budgets is key to a successful paid social campaign.

Episode Links:

🔗 Website: About Optidge
🔗 LinkedIn: /in/graceglass/  

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.